Join us for an insightful discussion on the Federal Trade Commission’s recent updates to its Endorsement Guides and what they mean for companies leveraging influencers, consumer reviews, and testimonials in their marketing strategies. As the FTC intensifies its focus on transparency and disclosure requirements, legal leaders must stay ahead of evolving compliance expectations to mitigate risk and ensure marketing practices align with regulatory standards. This webinar will be led by Hannah Taylor, Partner & Co-Chair of the Advertising, Marketing & Public Relations Group at Frankfurt Kurnit Klein & Selz.
Through interactive discussions, we will:
- Identify key changes in the FTC’s Endorsement Guides and their implications for influencer marketing, consumer reviews, and testimonials.
- Explore best practices for compliance, including disclosure requirements and liability considerations for brands, agencies, and endorsers.
- Discuss strategies for advising internal stakeholders on risk management and implementing compliant marketing policies.
This program is eligible for up to 1 hour of CLE credit in 50-minute states and 1 hour of CLE credit in 60-minute states.
Credit hours are estimated and are subject to each state’s approval and credit rounding rules. This course is appropriate for experienced attorneys only. The L Suite has been certified by the New York State Continuing Legal Education Board and the State Bar of California as an Accredited Provider of continuing legal education. We have also recently received accreditation in Illinois and Texas. Additionally, we will seek CLE accreditation in WA, FL, PA, CO, GA, and any of the other 50 states by selecting your jurisdiction in the affidavit form received from the ABA. Canadian participants may use their certificates to submit for credit directly to the Law Society of British Columbia, the Law Society of Ontario, and the Maison du Barreau du Quebec.
The L Suite (TechGC) is a private, invite-only community for General Counsels and their teams. Over 4,000 members have access to 300+ world-class events per year and a robust online platform where members continuously collaborate in real time to help each other succeed in their careers and propel their companies forward. To learn more, visit lsuite.co.
